Now that it's December 20th and we are past the guaranteed USPS ship by dates for Christmas, we need to do a little something different. Yep! You may have guessed it....now is the time to push out your gift cards!
However, don't simply say, "Hey, buy our gift card as a present." Take it to the NEXT LEVEL by doing a promo such as "Buy a $50 Gift Card, Get a $10 Bonus Gift Card FREE."
Then you can also say that they can use the bonus gift card to treat themselves! Everyone loves a gift card, plus they can actually use both gift cards for themselves.
However you decide to word it, this boosts your last minute sales! You can offer different denominations, too, such as $5 gift card with $25 purchase, $20 gift card with $100 gift card purchase (just some random ideas for you to stew on!).
AS ALWAYS, MARKET THE HECK OUT OF YOUR OFFER BY UTILIZING:
- Marketing emails/texts
- Social media pages (including lives & stories!)
- Website announcement bar (the one that stays on EVERY page & not just the homepage)
- Push notifications if you have that implemented!
Make everyone aware that you are offering this amazing deal!
I hope you found these tips helpful and put them into action! I'd love for you to share your results in our group, Boutique Connection Mastermind - A Community for Women Entrepreneurs
Need help setting up customized & powerful email/text automations for your Shopify store? I would LOVE to help take your business to the next level with our marketing services! Let's make the most of your retail (or wholesale!) business! Click here for more info >>
~ Dana-Chérie